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The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond

At most luxury houses the sizes arrive as adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. The number in a model name is the width of the bag, in inches. Margaux 10 is ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the backbone of this explainer.

The system runs further than the flagship alone. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, spelled out

Take the number in the name, add the word inches, and you have the width of the bag. That is the system in full, applied consistently enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.

Model	Size number read as width	Published measurements (W the row sale new tote bags x H x D)
Soft Margaux 10	10 in	10 x 7 x 7.5 in
Soft Margaux 12	12 in	12 x 9 x 7.5 in
Soft Margaux 15	15 in	Width taken from the name; no measurements listed
Margaux Shoulder 12	12 in as named	14.75 x 9 x 5 in, the one exception to the rule
Margaux 17	17 in	Given approximately as 17 x 12 x 9 in
India 10.00	10 in	Not officially published
India 12.00	12 in	Not listed officially
India 15.75	15.75 in	Not officially published
Agnes 12	12 in	Only the width, taken from the name
Agnes 15	15 in	Width from the name only
Marlo 12	12 in	Width from the name; nothing further listed
Marlo 14	14 in	Only the width, taken from the name
Sofia 8.75	8.75 in	Archive piece; not listed officially
Sofia 10	10 in	Archive model, not officially listed

What the number misses

Width is only one of three dimensions, and the other two scale with it in no predictable way whatsoever. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a scaled copy of the smaller one. Height is what shifts, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number never tells you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those count for more than an inch of width. The number places the bag on a scale; the specification is what tells you how it behaves.

The Margaux Shoulder 12, and where the rule bends

A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand lists its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is working as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.

What those widths actually hold

Turning inches into daily use is the step most guides skip. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick kit, which is where the Sofia 8.75 and the small clutches live. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet cease to be a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the most versatile width in the line and the one most buyers settle on.
• 14 to 15 in: work, travel to work and days when other people’s things travel with you.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Price rises with width, but material moves faster

The two track each other, size and price, though more gently than you might assume. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.

The bags with no number

A good deal of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without any size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are orientation shorthand, commonly read as north-south for taller shapes and east-west for wider ones.

Making the decision from the inches

A literal sizing system pays off because you can test it before you buy. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. The genuine choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.